Is The Recession Ending?

Are we emerging from the recession? – my view! According to the Institute of Chartered Accountants in England and Wales, the UK economy is emerging from recession, after one of their surveys showed that in the third quarter of the year business confidence reached its highest level in the last two years since the world … Continue reading Is The Recession Ending?

Budget For Profit

Budgeting for Success As the well known adage goes …. If you fail to plan, you might as well plan to fail!? As difficult times like these, it is inconceivable that so many businesses still are not preparing detailed budgets to be agreed by their owners, managers and teams. Planning a budget is relatively simple – it … Continue reading Budget For Profit

Catch The Profit Robbers

Catch the Profit Robbers and arrest them before they steal your business from under your noses .. To implement a profit improvement strategy in your business you need to look not at your profits but at your profit potential – and identify those factors that are preventing you from realising it. Let me introduce you … Continue reading Catch The Profit Robbers

Advertising – the 3 M question

The three basic questions for effective advertising Talking at the recent Aftabnet conference, we had to ask the basics for advertising in a  recession, having previously established that it was foolhardy to reduce your marketing budget in a recession. So where do you start? How will you make your message effective? This is what I … Continue reading Advertising – the 3 M question