Planning for Success in 2012

Budgeting for Success

If you fail to plan, you might as well plan to fail !?

Well we all know this cliché ……… and yet ……at difficult times like these, it is inconceivable that so many businesses do not prepare detailed budgets to be agreed by their owners, managers and teams.Planning a budget is relatively simple – it is the implementation that is harder.

However , you might be surprised, but I advocate the following slightly different method of budgeting for the year ahead.

I believe to be successful, you must adopt the same methods used for strategic planning for any commercial business, i.e. using What, Why, How, Who, Where, and When :-

First – What ? – Decide WHAT PROFIT you would want to achieve for the year ahead – that figure should be the first figure that goes onto any budget – NOT the income generated by the business that usually gets entered.

Second = Why? – Be very clear why you have chosen that figure for profit – is it realistic, and will all the stakeholders be committed enough, wanting the profit hard enough, to make it happen?

Third – How? – Only once you are clear about your “what” and “why”, can you decide “how” you are going to make that desired profit come true.This is fundamentally different to what most businesses (in my experience) do i.e. list out their income and expenditure that they think might happen, and then see what profit is left for them.Psychologically, there is a big difference in the two methods – my way has been proven numerous times to work. It helps businesses focus on what they have to do to achieve their desired profit – which after all, is why they should be doing the exercise each year.

Finally – The “who”, “where”, and “when” are merely subsets of “how” – so back to the “How”

HOW? – Having listed your desired profit, break that down into quarterly figures and then monthly; you should be willing and able to monitor the results that frequently .

Having done that, now summarise quarterly/monthly the totals under each “expense category” (e.g. wages, repairs, light and heat etc) that you expect to be incurring, provided nothing unexpected happens in the year ahead.Working backwards, by adding the figure for profit you hope to earn to the total of the expenses you think you are likely to incur, you now have a figure for the “gross profit contribution” you need to generate to make that net profit happen.

This “profit contribution” will probably be generated from differing product ranges/types of service, and you need to take the trouble to divide this to show the different margins you earn on each range, to arrive at the income required.Having arrived at the required or forecast income that needs to be generated from existing product/service ranges, this will then leave any “unallocated balance of income” to be generated from new sources of income, or increased income from existing sources.

Failing that, you will have to reduce some costs to achieve that all important profit figure. Now decide “who” will help and be responsible “where” and “when” for implementing the strategies to make the budget come true.There’s your planned budget – now the harder bit – implement that plan and put in the necessary systems to monitor “actual” results monthly / quarterly in each category, so that timely management decisions can be made to address any slippage.This might all seem a trifle convoluted at first but, in my experience, once I have persuaded clients to think this way, it is a more effective method of making the budgeting/forecasting process more effective for a business that wants to be successful.

For more information and free business development thoughts, tax savings tips and loads more, visit,, or call me 0044 – 1323-724400

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.