Month: March 2009

The three basic questions for effective advertising Talking at the recent Aftabnet conference, we had to ask the basics for advertising in a  recession, having previously established that it was foolhardy to reduce your marketing budget in a recession. So where do you start? How will you make your message effective? This is what I … Continue reading Advertising – the 3 M question

Initial learning points about advertising in a recession – in Iran or anywhere else One of our first conferences in Iran was the conference for Aftabnet, a very switched on advertising agency in Tehran This was a great example of teamwork in action We were extensively briefed by Mazyar the managing director and his assistant … Continue reading To be or not to be – advertising ?